Above Standards, Beyond Patterns: The Global Significance of the Establishment of the National Technical Committee for the Standardization of Electronic Cigarettes

Over the past decade, e-cigarettes have experienced explosive growth globally, as well as ups and downs in policy gaming, market chaos, and technology iteration.And just recently, China intends toset up a national e-cigarette standardization technical committee of the news, quietly released a worthy of the global e-cigarette industry to ponder the signal:

The world’s largest manufacturer of e-cigarettes is moving from being a “maker” to being a “standard-setter”.

Standards, the “invisible hand” in determining the global landscape

If patents and brands are the moats of enterprises, then standards are the underlying operating system of national competition.

A look back at the international e-cigarette landscape:

The U.S. and EU each have regulatory frameworks, but the standards are not harmonized;

Emerging markets such as Southeast Asia and the Middle East generally lack system support;

China, on the other hand, carries more than 90% of the world’s e-cigarette production capacity and export volume.

For a long time, China’s e-cigarette enterprises in the “OEM, price”, while the European and American markets in the “rules, control channel”.This has led to a paradox: Chinese products around the world, but in the international standard-setting voice is extremely low.

Now, with the establishment of specialized standardization technical committees at the national level, this situation will be rewritten.

From manufacturing to standards, China’s e-cigarette global position is being reconfigured

The establishment of the National Technical Committee for the Standardization of Electronic Cigarettes contains at least three deep meanings behind it:

1. Establishing a “standard guardrail” to keep the industry running in safety

Standardization means access threshold, safety bottom line, quality consensus – this is the industry’s “get rid of barbaric growth” of the real starting point.

2. Promoting the evolution of “Chinese products” to “global standards”

The committee will work in correspondence with international organizations (e.g. ISO) and is expected to make Chinese standards one of the sources of international rules.

3. Enhancing compliance export capacity to overseas markets

After the standardization, the export compliance process of Chinese e-cigarette enterprises will be smoother, and may even feed the international market to form a new cognition and trust, and change the passive situation of export now.

What are the implications for the global industrial landscape?

▶ One is to reshape the supply chain birth

As the core of the e-cigarette industry chain, China has upgraded comprehensive standards from raw materials to foundry manufacturing, which will inevitably drive global partners to follow the standard and improve quality.

▶ Secondly, it is forcing global enterprises to “compete for good money”.

When the product must be over the “standard off”, low-priced poor quality will gradually clear, global competition will be more focused on technology, quality, service nature.

▶ Third, it provides a regulatory model for emerging markets

A large number of small and medium-sized countries suffer from a lack of standards and testing systems.Once China’s standards system takes shape, it can be directly exported as a regulatory blueprint, enhancing China’s international influence in industrial governance.

In conclusion: the real industry of the future will eventually return to the “standard order”.

standards, not to limit innovation, but to clear out the bad noise for quality innovation.

The standard is not an administrative tool, but an “operating system” for industrial evolution.

China’s e-cigarettes are at an inflection point, the

The establishment of the Standardization Committee at this moment is not only a deep “industrial self-regulation upgrade”, but also a solemn declaration for the global market:

We not only have to make good products, we have to make rules.

The competition in the future is no longer about price, but about who can write into the global standard and who can represent the industry consensus.