Russia Backs Full Vape Sales Ban — 69% Support in New Poll

Russia Backs Full Vape Sales Ban — 69% Support, Opposition Shrinks

By Vape Observation Team — 11 November 2025

A large majority of Russians say they support the full ban on vape sales recently approved by President Vladimir Putin, according to a new SuperJob poll reported by Gazeta.Ru. The survey finds 69% favor a total prohibition on vape sales, while only 7% oppose the measure. Another 15% are indifferent, and 9% remain undecided.

Poll Highlights and Demographic Breakdown

• Overall: 69% support, 7% oppose, 15% indifferent, 9% undecided.
• Gender: Women show higher support (71%) vs men (67%). Most opposition stems from men (12% vs 2% of women).
• Age: Support peaks at 81% among 35–45-year-olds; 72% for older respondents; 57% among under-35s, with a high share of indifference.
• Income: Highest support (83%) among individuals earning 150,000 rubles+ monthly.

Context: What the Ban Means and Why It Matters

Russia’s approval of a full sales ban on vaping devices signals one of the strictest regulatory steps in the region. Key outcomes will depend on enforcement details, definitions of restricted products, and penalties.

Public-Health Goals vs Market Consequences

Supporters cite youth protection, perceived health risks, and concerns over chemical additives in vape liquids. Opponents argue the ban may expand unregulated markets and increase consumption of illegal, potentially unsafe products. Without strong harm-reduction policies, the long-term impact remains uncertain.

Likely Market & Enforcement Outcomes

• Rise in illicit markets: Restrictions often drive users toward underground channels unless enforcement is strict.
• Substitution effects: Some consumers may return to traditional tobacco or switch to nicotine pouches.
• Dependence on implementation: Real-world impact hinges on product definitions, customs enforcement, and cessation support for existing users.

Bottom Line

Public sentiment strongly supports the nationwide sales ban, but lower enthusiasm among younger Russians points to generational differences that could influence compliance. Authorities and the market should anticipate enforcement challenges and consider risks of expanded illicit activity.

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